The brand story
Celebrating of creative freedom
For three exciting and fulfilling decades, Antoine Preziuso has been forging an intensely personal and groundbreaking path in the watchmaking world. Drawing upon a proud heritage of fine craftsmanship and yet refusing the constraints of conventions, he has produced a wealth of outstanding creations that are appreciated by watch lovers and connoisseurs the world over.
Whether commissioned by some of the best-known names in watchmaking, or issued under his own brand, models by Antoine Preziuso are distinguished by a unique blend of Latin artistry and design flair doubtless stemming from his family origins, along with skilled Swiss workmanship resolutely inspired by his native city of Geneva.
A relentless pursuit of excellence
The surname “Preziuso” means “precious“ in Italian, and Antoine Preziuso came to appreciate the precious nature of time from a very early age. His fascination with watchmaking made him eager to begin training in this field, and by the age of 21 , he graduated at the top of his class as a fully qualified watchmaker and restorer. Through over a decade and a half spent working for some of the most prestigious brands in the watch industry, as well as for the specialised horological auctioneering house Antiquorum, for the Geneva Watch Museum, and for collectors in general, Antoine Preziuso consistently cultivated his twin fields of interest: restoring antique timepieces to their former splendour; and creating sophisticated watches housing major horological complications.
Ongoing development and constant innovation
ANTOINE PREZIUSO GENEVE, since 1980, continued to attract attention by the spectacular designs, fascinating complications and superlative finishing of its sophisticated models. Commissions from major firms and cooperation with other creative talents in the watchmaking world fostered international expansion and the opening of new markets. Accustomed to introducing world firsts, including in the “ART OF TOURBILLON“ range which has become an acknowledged brand speciality. ANTOINE PREZIUSO GENEVE is also dedicated to research into new materials. It thus became the first firm to feature meteorite in its timepieces – setting a stellar trend that shows no sign of fading.
As a vivid token of his greatly treasured independence, ANTOINE PREZIUSO GENEVE held his own private exhibition, first in the company workshops, then in Geneva’s Four Seasons Hôtel des Bergues and in 2010 within the Geneva Time Exhibition regrouping several independent watch brands.. This annual event, centred around a succession of themes such as “The Face of Time“, “Titanium Time“ or “Unique Pieces“, has provided a valuable forum in which collectors, connoisseurs and the media can discover the latest models first-hand, as well as exchanging views with the artisans who bring them to life.
ANTOINE PREZIUSO GENEVE is now firmly established as a watch firm with a unique profile and three own-name boutiques in Geneva, Kiev and Dubai.
Haute couture and Prêt à Porter
One of the key strengths of ANTOINE PREZIUSO GENEVE lies in his ability to place a wealth of designer skills and know-how in the service of a broad range of customers. Collectors and connoisseurs of fine watchmaking, as well as enthusiasts and novices, are all able to find within the brand collections models that appeal to their individual tastes and requirements. From one-of-a-kind made-to-measure creations, sophisticated complications and diamond-set jewellery models, through to more affordable watches such as the Grand Robusto for men and Moonlight for women, ANTOINE PREZIUSO GENEVE brings high-end horology within reach of all those with a serious penchant for fine craftsmanship, technical refinement and original styling.
Working in close cooperation with his wife May, who handles communication and marketing aspects; his son Florian, also a talented watchmaker; and his daughter Laura who excels in designing distinctive creations combining jewellery and watchmaking elements, Antoine Preziuso is determined to nurture the inventive fire that has guided him through the past three decades of independence and will doubtless light his way through the coming years.