For three exciting and fulfilling decades, Antoine Preziuso has been forging an intensely personal and groundbreaking path in the watchmaking world. Drawing upon a proud heritage of fine craftsmanship and yet refusing the constraints of conventions, he has a produced a wealth of outstanding creations that are appreciated by watch lovers and connoisseurs the world over.
Whether commissioned by some of the best-known names in watchmaking, or issued under his own brand, models by ANTOINE PREZIUSO are distinguished by a unique blend of Latin artistry and design flair doubtless stemming from his family origins, along with skilled Swiss workmanship resolutely inspired by his native city of Geneva.
“Watchmaking was a toy first, then it became a game, entertainment, and – finally – a real interest”. Antoine Preziuso
Antoine Preziuso sells his watches through personal contact with customers who appreciate this approach to exclusive timepieces.
Birth in Geneva. From his earliest childhood, ANTOINE PREZIUSO takes a passionate interest in watchmaking.
ANTOINE PREZIUSO passes his entrance exam and is admitted to the Geneva Watchmaking School. He trains as a watch-repairer, specialising as a practising watchmaker and achieving full mastery of all the tricks of the trade. After five years of brilliant studies, he graduated with the top results of the entire school.
ANTOINE PREZIUSO is hired by the largest and most exclusive watch company in Geneva, Patek Philippe, where he earns great appreciation for his professional skills and his serious-minded approach to his work in the horological complications workshop.
The most prestigious watch auctioneering house, Antiquorum, asks ANTOINE PREZIUSO to run its first ever collector’s watch restoration and appraisal workshop. He thereby broadens his knowledge of history and of the art of horology through the centuries, by working on the world’s most prestigious watches.
By now a recognised horological expert, ANTOINE PREZIUSO opens his first antique horology workshop in Geneva. His outstanding reputation leads major collectors, great watch brands and the Geneva Watchmaking Museum to entrust him with the restoration of some extremely rare pieces. A member of the Cabinotiers de Genève association, ANTOINE PREZIUSO participates in the creation of 10 commemorative watches for the anniversary of the Geneva Watchmaking Museum. The wealth of experience thus acquired naturally leads him towards the actual creation of highly complicated watches.
He is commissioned by one of the leading names in watchmaking, Breguet, to take up an unprecedented challenge: the development and production of a series of the world’s most complicated watches: minute repeater perpetual calendar wristwatches. After two years of feasibility studies, research and development, the first such wristwatch, accompanied by a pocket-watch in an elm burr presentation box, is sold at auction by Antiquorum in Geneva.
The first ANTOINE PREZIUSO watch is introduced: a minute repeater perpetual calendar
equipped with a patented system involving activating the strike mechanism via the rotating
bezel of the watch case. This model carries the prestigious “Poinçon de Genève“ quality label. While continuing to create prestigious watches bearing his signature, he also specialises in producing complicated watches for various renowned brands. 1996 ANTOINE PREZIUSO exhibits his own creations at the Basel Watch and Jewellery Show, on the booth of the Académie des Horlogers Créateurs Indépendants (AHCI). His work is quickly recognised and he receives an offer to distribute his watches in Japan. Ever since, his collection of complication watches has been regularly shown throughout the world and is one of the most prestigious in the field.
He is invited by Cartier to present his latest creations at the Salon International de la Haute
Horlogerie (SIHH) in Geneva.
The ANTOINE PREZIUSO GENÈVE company steadily develops and moves to more comfortable premises, providing space for a team of highly motivated professionals.
8th ANTOINE PREZIUSO GENÈVE Private Salon at the Four Seasons Hotels des Bergues on the theme of “The Hidden Face of Time“. The new watch concept is based on a principle in which time itself
is of secondary importance and the movement becomes the main player. The B-Side model in
a titanium case highlights various movements featuring unique executions. The collection of
animated jewellery is developed, with creations brought to life through an integrated watch
9th ANTOINE PREZIUSO GENÈVE Private Salon at the Four Seasons Hotels des Bergues on the theme “Titanium Time“. A collection of several innovative models clothed in titanium cases are presented to a broad international audience. ANTOINE PREZIUSO launches a competition named “Time Dress Code“ for second-year jewellery
students at the Professional Training Centre for Applied Arts, in Geneva. This project begins in
September 2009 and gives nine students a chance to present their work at the ANTOINE PREZIUSO Private Exhibition held in January 2009.
1st Geneva Time Exhibition at the Geneva International Conference Centre, at the heart of the town centre, where 38 watch brands are represented. On this occasion, Antoine presents a new creation, the “Mega Tourbillon“, the world’s largest Tourbillon wristwatch, in a nod to the famous Burj Khalifa skyscraper recently erected in Dubai. Opening of the third ANTOINE PREZIUSO GENÈVE boutique in the Wafi City Mall, Dubai, which is undoubtedly the most chic shopping centre in Dubai housing an impressive cluster of prestigious brands.
Private Exhibition in the Boutique ANTOINE PREZIUSO “Les Heures Précieuses” during which will be celebrate the 30 years of Antoine Preziuso Independence.
3RD Exhibition GENEVA TIME EXHIBITON at a new place in the Center of Geneva. Antoine presented his new creation the “Grand Tourbillon Sport GTS”.
World tour during which an exclusive and varied collection is presented to the public.
London exhibition at the Salon QP and presentation of the new version of the “Power Energy
First Edition of the SIWP Salon (Swiss Independant Watchmaking Pavillon) at the Casino du Lac in Geneva – reserved only for independent watchmaking brands established in Switzerland.
ANTOINE PREZIUSO reveals at BaselWorld in a “World First” – a revolutionary watch, result of three years of intense collaboration between Antoine Preziuso and his son Florian, the “Tourbillon of Tourbillons” cal. AFP – TTR3X. Two awards at the 2015 Grand Prix d’Horlogerie de Genève, Innovation Watch Prize and Public Prize for these creation. This complication embodies a savoir-faire derived from 35 years.
A new version of Tourbillon of Tourbillons is presented at the Baselworld 2017.
The New version “Trillion tourbillon of Tourbillons“ preselected at the GPHG.
Presentation fo the New comer in Tourbillon of Tourbillons collection, The Trillion Tourbillon of Tourbillons at BaselWorld.